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MEDIA
Mr Paiboon (right) and DTAC CEO Sigve Brekke announce the `Happy Vampires' music download service yesterday. |
Grammy Group, the country's largest entertainment company in term of sales, will move toward satellite TV as a content provider by the next quarter, according to chairman Paiboon Damrongchaitham.
The company plans to invest up to 100 million baht to produce content for three or more channels, Mr Paiboon said.
The satellite and cable television industry was liberalised this year under the new Broadcasting Act and has begun to attract a lot of investor interest.
Advertising would be the major source of income for the satellite venture, while Grammy would also create a new business model based on sponsorship for marketing events built on top of their event organising subsidiary Index Event Agency, Mr Paiboon said.
Grammy yesterday joined with the mobile operator DTAC to offer unlimited packages of music, ringtone and music video downloads. The campaign called 'Happy Vampires*333', charges users only 20 baht a month, in the hope that they will become long-term subscribers, and contribute sustainable income.
Mr Paiboon said online music downloads, in particular via mobile phones, had been declining sharply. For instance, music downloads through DTAC had dropped nearly 80% from two million to 400,000 a month.
With the campaign, Grammy predicts revenues from digital business would increase from 419 million baht last year to 600 million this year.
DTAC CEO Sigve Brekke said the campaign would encourage legal downloads and ease the impact of piracy on mobile operators and content providers.
GRAMMY shares closed yesterday on the Stock Exchange of Thailand at 12.90 baht, down 10 satang, in trade worth 307,000 baht.
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